Morgan Fuels – investing in Touchstar EPOD technology to optimise delivery and boost customer service

About Morgan Fuels

Morgan Fuels is one of the fastest growing fuel companies in Europe. The company provides fuel card services, bulk fuels, lubricants and capital equipment to commercial, agricultural, retail and domestic customers throughout Ireland and the UK. Established in 1981 the business has organically grown to become one of largest supplier of fuels in Ireland.

Today Morgan Fuels has evolved into a major fuel card provider operating in Ireland, UK and mainland Europe. Key statistical milestones include; ·       

• A network of over 6750 sites ·       
• Over 1500 sites in the UK ·       
• Over 300 sites in Northern Ireland ·       
• Over 1400 sites Republic of Ireland

Hugh Morgan, CEO & Founder, is clear about the organisation’s strategic focus: “At Morgan Fuels we are passionate about delivering first class service coupled with an experienced support team and market-leading technologies. We are committed in delivering effective refuelling solutions to meet the requirements of our diverse customer base.”

As the fastest growing fuel network in Europe, with a strategically placed network, responsive service and competitive pricing are key factors in keeping their client’s business running. To fulfil this objective, Morgan Fuels’ fleet distributes a wide range of bulk fuels and lubricants to a number of industries, including derv, petrol, domestic & commercial heating oils and gas oil & tractor diesel for farms.

The Project

Morgan Fuels began its relationship with TouchStar in 2020 when they were looking for enhancements to their paper-based processes, improved visibility and control over their fleet operations, and compliance to all relevant legislations and industry standards present with bulk fuel handling. TouchStar focuses on providing practical and effective business solutions, through its FuelStar hardware and software technology to eliminate paperwork and streamline communications between drivers and administrative teams. Morgan Fuels adopted use Fuelsoft as their back-office system and utilised Touchstar’s Fuelstar app and Windows-based Hawk tablets to provide a real-time data feed from the vehicle fleet.

Every vehicle in their fuel distribution fleet uses TouchStar technology as an integral part of their delivery processes. Orders and schedules are automatically uploaded from  Fuelsoft to the drivers’ tablets through TouchStar technology, and the admin staff at the office receive automatic updates, in real time, as each driver progresses through their deliveries. As well as seamless communication and complete transparency, the system allows the company to be more agile in their customer servicing. If, for example, a customer needs an urgent delivery, office staff can see exactly how much fuel each vehicle has left on board and reallocate resources as necessary to meet a critical request.  

System benefits

Since implementing the system, Morgan Fuels has seen improvements through: 

• Easier communication between the drivers and the back office.
• Automatic updates which allow back-office staff up-to-the-minute progress reports.
• Better management of ad hoc and scheduled deliveries. Streamlined processes through the technology have eliminated any need to handwrite paper tickets or phone drivers to make changes. 
• Enhanced visibility and control over routing and scheduling.
• Reconciliation is instant, so no waiting till end of day for manual data input.  

The Upgrade

TouchStar was recently commissioned to upgrade the entire Morgan Fuels fleet from the Windows operating system to Android. The vehicles are now equipped with the latest generation TS3300 device. Suitable even for the most rigorous use in the most extreme conditions, the TS3300 is fully compliant with the ATEX IECEx directive, allowing safe use in potentially explosive environments.

The TS3300 also utilizes front and rear-facing cameras and a glare proof 7” high-resolution screen, suitable for use with gloves. Slimmer, smarter and stronger than its predecessors, the TouchStar TS3300 is now the most widely adopted tablet in the fuel delivery sector.

Michelle Connor (Sales Manager) concludes: “The technical competency of Touchstar staff, together with the quality of the hardware and performance of the supporting software system is highly valued by Morgan Fuels. TouchStar have always been a pleasure to deal with.

The system is reliable and the technology is perfectly tailored to our business needs. The deployment of Android technology across our entire fleet has exceeded our expectations. This strategic upgrade aligns perfectly with industry trends and positions our business for long-term success in an evolving technological landscape”